What is Marketing?
the activity or business of promoting and selling products or services, including market research and advertising.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including the selection of a target audience; selection of certain attributes or themes to emphasize in advertising. (Wikipedia)
What is Digital Marketing?
A process in which one can promote their products using the internet to reach their target audience/customers is called digital marketing.
Different types of Digital Marketing/Marketing Services.
Digital Marketing is a broad subject and there are many digital marketing services that can help to promote business to target customers.
Search Engine Optimization
When we search for something in any search engine we type some keywords. Search engine shows results according to that search keyword criteria. Some websites show on top. If you will succeed to show your business at the top then you will attract more audience. Search engine Optimization is a process that increases your website’s visibility for relevant search keywords. So you can get more and more audience or digital traffic on your website through search engine optimization.
It is a continuous process so one method of S.E.O. effective today may be not effective tomorrow.
Social Media Marketing.
Social media marketing is a powerful tool or way to increase your business online or offline. Most people where the internet is available use social media websites for different purposes. Different creative strategies can prosperous your business through social media marketing services
There are many social media marketing platforms some of which are written below.
a-Youtube
b-Instagram
c-FaceBook
d-Twitter
e-Linkedin
f-Snapchat
g-Tiktok
on social media marketing platforms, it is not about creating your account or page. It’s about different strategies which can develop your business among the target customers.
Benefits of Social Media Marketing.
Target Audience
Social media services enable you to turn your business into a participant in the respective field and also bridge the buyers and sellers. Buyers can reach out to the target audience and after purchasing goods, sellers can give feedback, discuss their problems, and discuss the quality of goods. In this way, sellers can contact individuals about their shopping experience.
Brand Awareness
One of the major benefits of Social media marketing is brand awareness. In this way, brands can increase awareness about their goods to the target audience. Better campaigns mean better brand awareness and gathering more and more customers to your page, and website.
Access to Customers
Businesses can establish communication directly with their customers about their products. They can inform “about upcoming sales, the launch of new products, newsletters, and important messages, they would like to share with their customers.
Know about the Campaign Effects on Customers
It is important to know the effectiveness of the campaign on customers so one can know customer feedback through social media platforms. Social Media platforms provide real-time numbers of people who are engaging with your campaign.
Relatively less in Price
Social media Marketing is a cheaper method of marketing relative to traditional methods such as newspaper marketing, Television Marketing, Out of Home, etc. A business can inform its audience at a large scale at minimal prices about its products.
Loyalty of customer
With the help of social media marketing platforms. Businesses can gather the loyalty of customers to contact them directly. Businesses can ask customers about the product and then ensure the best services and products to the customers.
Conclusion
Marketing is an important factor in any business. So nowadays, social media marketing is a way cheaper and more accessible way to promote the business in a digital world, create loyalty to the customers through their platforms, and bridge the gap between sellers and buyers.